PeakFit: Your Coach for the Climb

{
  "version": 1,
  "title": "PeakFit: Your Coach for the Climb",
  "subtitle": "A coaching ad with momentum: a hook over the trail, the logo, a Plan, Coach, Climb montage, what you get, how it works, members' reviews and a free month.",
  "topic": "An introduction ad for PeakFit, an online fitness coaching service",
  "domain": "fitness",
  "emoji": "🏔️",
  "kicker": "Service ad",
  "chips": [
    "16:9",
    "Coaching",
    "Montage"
  ],
  "style": {
    "theme": "flash-sale",
    "brandColor": "#f97316",
    "mode": "dark",
    "header": [],
    "camera": "dolly",
    "grade": "punchy",
    "transition": "whip",
    "effects": [
      "vignette",
      "film",
      "grain"
    ]
  },
  "brand": {
    "name": "PeakFit",
    "tagline": "Coaching that gets you there.",
    "logo": "/examples/ads-peakfit-coaching/logo.webp"
  },
  "narration": {
    "engine": "premium",
    "premium": {
      "voice": "Fenrir",
      "style": "high-energy, motivating and punchy, like a coach on the sideline",
      "pace": "brisk"
    },
    "pauses": {
      "sentence": 0.2,
      "section": 0.45,
      "leadIn": 0.15,
      "tail": 0.7
    }
  },
  "scenes": [
    {
      "kind": "kinetic",
      "delivery": "challenging, then rallying",
      "lines": [
        {
          "text": "Stuck on the **same** plateau?",
          "say": "Stuck on the same plateau?"
        },
        {
          "text": "Let's climb **higher**.",
          "tone": "amber",
          "say": "Let's climb higher."
        }
      ],
      "layout": "swap",
      "image": {
        "src": "/examples/ads-peakfit-coaching/trail.webp",
        "alt": "A runner climbing a mountain trail at sunrise",
        "mode": "backdrop",
        "motion": "zoom-in",
        "prompt": "A runner climbing a mountain trail at sunrise, warm golden light, mist in the valley, athletic and determined, wide cinematic photograph"
      }
    },
    {
      "kind": "brandreveal",
      "delivery": "proud and pumped, unveiling it",
      "hold": 0.8,
      "reveal": "rise",
      "say": "PeakFit. Coaching that gets you there."
    },
    {
      "kind": "montage",
      "delivery": "rapid-fire, building momentum",
      "cuts": [
        {
          "word": "Plan.",
          "say": "Plan.",
          "picture": "/examples/ads-peakfit-coaching/trail.webp",
          "tone": "orange"
        },
        {
          "word": "Coach.",
          "say": "Coach.",
          "tone": "amber"
        },
        {
          "word": "Climb.",
          "say": "Climb.",
          "picture": "/examples/ads-peakfit-coaching/trail.webp",
          "tone": "orange"
        },
        {
          "word": "Higher.",
          "say": "Higher.",
          "tone": "amber"
        }
      ]
    },
    {
      "kind": "cards",
      "delivery": "clear and encouraging",
      "heading": "Your plan, your pace",
      "layout": "grid",
      "items": [
        {
          "icon": "🎯",
          "title": "A plan that is yours",
          "text": "Built around your goals and schedule.",
          "tone": "orange",
          "say": "A plan built around you."
        },
        {
          "icon": "📲",
          "title": "Daily check-ins",
          "text": "Your coach is a message away.",
          "tone": "sky",
          "say": "Daily check-ins."
        },
        {
          "icon": "📈",
          "title": "Progress you can see",
          "text": "Weekly reviews keep you moving.",
          "tone": "emerald",
          "say": "Progress you can see."
        }
      ]
    },
    {
      "kind": "steps",
      "delivery": "easy, step by step, upbeat",
      "heading": "How it works",
      "items": [
        {
          "title": "Tell us your goal",
          "text": "A short chat about you.",
          "time": "5 min",
          "tone": "orange",
          "say": "Tell us your goal."
        },
        {
          "title": "Get your plan",
          "text": "Matched with a certified coach.",
          "time": "Day 1",
          "tone": "sky",
          "say": "Get your plan."
        },
        {
          "title": "Start climbing",
          "text": "Train, check in, repeat.",
          "time": "Week 1",
          "tone": "emerald",
          "say": "Start climbing."
        }
      ]
    },
    {
      "kind": "reviews",
      "delivery": "warm and proud, quoting real people",
      "heading": "Members who made it",
      "rating": {
        "value": 4.9,
        "count": "1,200 reviews"
      },
      "items": [
        {
          "quote": "I ran my first half marathon at forty five.",
          "name": "Dana R.",
          "role": "Member, 9 months",
          "stars": 5,
          "tone": "orange",
          "say": "Dana ran her first half marathon at forty five."
        },
        {
          "quote": "My coach noticed what I never would have.",
          "name": "Chris T.",
          "role": "Member, 5 months",
          "stars": 5,
          "tone": "sky",
          "say": "Chris says his coach noticed what he never would have."
        },
        {
          "quote": "Short sessions, real progress. No gym needed.",
          "name": "Aisha N.",
          "stars": 5,
          "tone": "emerald",
          "say": "Aisha says short sessions, real progress."
        }
      ]
    },
    {
      "kind": "offer",
      "delivery": "generous and confident",
      "eyebrow": "New members",
      "title": "Your first month is on us",
      "badge": "FREE",
      "ends": "Offer ends this month",
      "perks": [
        "No contract",
        "Cancel anytime"
      ],
      "say": [
        "Your first month is free.",
        "No contract. Cancel anytime."
      ]
    },
    {
      "kind": "endcard",
      "delivery": "rallying, a direct invitation",
      "headline": "Start your climb with **PeakFit**",
      "text": "Pick a time that suits you.",
      "button": "Book a free call",
      "link": "peakfit.coach",
      "say": "Start your climb with PeakFit. Book a free call at peak fit dot coach."
    }
  ],
  "sound": {
    "effects": "punchy",
    "bed": "drive"
  }
}