Mill Street Bakery: Warm Before Eight

{
  "version": 1,
  "title": "Mill Street Bakery: Warm Before Eight",
  "subtitle": "A cold-open bakery ad for Reels: the bakes flash past on the beat, today's menu, a tasting morning and an early-bird deal.",
  "topic": "A short vertical ad for Mill Street Bakery's morning bakes and a Saturday tasting",
  "domain": "food",
  "emoji": "🥐",
  "kicker": "Bakery ad",
  "chips": [
    "9:16",
    "Bakery",
    "Cold open"
  ],
  "aspect": "9:16",
  "style": {
    "theme": "kitchen-table",
    "brandColor": "#c8843a",
    "safeZone": "reels",
    "header": [],
    "camera": "handheld",
    "grade": "warm",
    "transition": "rise",
    "effects": [
      "vignette",
      "haze",
      "grain"
    ]
  },
  "brand": {
    "name": "Mill Street Bakery",
    "tagline": "Baked before you wake.",
    "logo": "/examples/ads-mill-street-bakery/logo.webp",
    "logoPlate": "light"
  },
  "narration": {
    "engine": "premium",
    "premium": {
      "voice": "Callirrhoe",
      "style": "warm, cosy and appetising, like a neighbourhood baker",
      "pace": "natural"
    },
    "pauses": {
      "sentence": 0.2,
      "section": 0.45,
      "leadIn": 0.15,
      "tail": 0.7
    }
  },
  "scenes": [
    {
      "kind": "montage",
      "delivery": "slow and mouth-watering, each word savoured",
      "cuts": [
        {
          "word": "Warm.",
          "say": "Warm.",
          "picture": "/examples/ads-mill-street-bakery/croissant.webp",
          "tone": "amber"
        },
        {
          "word": "Golden.",
          "say": "Golden.",
          "picture": "/examples/ads-mill-street-bakery/sourdough.webp",
          "tone": "orange"
        },
        {
          "word": "Flaky.",
          "say": "Flaky.",
          "picture": "/examples/ads-mill-street-bakery/cinnamon-bun.webp",
          "tone": "rose"
        },
        {
          "word": "Fresh.",
          "say": "Fresh.",
          "picture": "/examples/ads-mill-street-bakery/flat-white.webp",
          "tone": "amber"
        }
      ]
    },
    {
      "kind": "kinetic",
      "delivery": "warm and proud, with a little smile",
      "layout": "stack",
      "lines": [
        {
          "text": "Out of the oven **before eight.**",
          "tone": "amber",
          "say": "<breath> Out of the oven before eight."
        }
      ]
    },
    {
      "kind": "showcase",
      "delivery": "easy, offering a taste of each",
      "heading": "Today's bakes",
      "layout": "coverflow",
      "items": [
        {
          "picture": "/examples/ads-mill-street-bakery/croissant.webp",
          "title": "Hazelnut croissant",
          "text": "Laminated for three days.",
          "price": "$4",
          "tag": "Best seller",
          "tone": "amber",
          "say": "The hazelnut croissant, four dollars."
        },
        {
          "picture": "/examples/ads-mill-street-bakery/sourdough.webp",
          "title": "Country sourdough",
          "text": "Slow-risen, crackly crust.",
          "price": "$6",
          "tone": "orange",
          "say": "The country sourdough, six."
        },
        {
          "picture": "/examples/ads-mill-street-bakery/cinnamon-bun.webp",
          "title": "Cinnamon bun",
          "text": "Glazed while still warm.",
          "price": "$5",
          "tag": "New",
          "tone": "rose",
          "say": "The cinnamon bun, five."
        },
        {
          "picture": "/examples/ads-mill-street-bakery/flat-white.webp",
          "title": "Flat white",
          "text": "Local beans, silky milk.",
          "price": "$4",
          "tone": "emerald",
          "say": "And a flat white, four."
        }
      ]
    },
    {
      "kind": "event",
      "delivery": "excited and inviting",
      "eyebrow": "You are invited",
      "title": "Saturday tasting morning",
      "date": {
        "day": "14",
        "month": "NOV",
        "weekday": "Saturday"
      },
      "time": "8 to 11 am",
      "place": "12 Mill Street",
      "host": "Hosted by our bakers",
      "perks": [
        "Free samples",
        "Meet the bakers",
        "Live bread slicing"
      ],
      "say": [
        "Tasting morning, Saturday, November fourteenth.",
        "Eight to eleven, at twelve Mill Street. Free samples."
      ]
    },
    {
      "kind": "offer",
      "delivery": "friendly and conspiratorial, a little secret",
      "eyebrow": "Early birds",
      "title": "A free coffee with any pastry",
      "badge": "FREE",
      "code": "EARLYBIRD",
      "ends": "Before nine, every day",
      "perks": [
        "Dine in or take away"
      ],
      "say": [
        "Before nine, a free coffee with any pastry.",
        "Just say early bird."
      ]
    },
    {
      "kind": "endcard",
      "delivery": "warm and welcoming",
      "headline": "See you at **Mill Street**",
      "picture": "/examples/ads-mill-street-bakery/croissant.webp",
      "button": "Find us",
      "link": "millstreet.bakery",
      "offer": "Open daily from seven",
      "say": "See you at Mill Street Bakery. Find us at mill street dot bakery."
    }
  ],
  "sound": {
    "effects": "soft",
    "bed": "pulse"
  }
}