Lumé Glow Serum: Meet Your Glow

{
  "version": 1,
  "title": "Lumé Glow Serum: Meet Your Glow",
  "subtitle": "A beauty ad for Reels: a quick hook, the serum in front of its own name, a four-cut montage, pins on the bottle, real reviews and the offer.",
  "topic": "A short vertical ad for Lumé Glow Serum, a vitamin C face serum",
  "domain": "lifestyle",
  "emoji": "✨",
  "kicker": "Vertical ad",
  "chips": [
    "9:16",
    "Beauty",
    "Reels"
  ],
  "aspect": "9:16",
  "style": {
    "theme": "fresh-glow",
    "brandColor": "#e0527c",
    "safeZone": "tiktok",
    "header": [],
    "camera": "dolly",
    "grade": "luxe",
    "transition": "blur",
    "effects": [
      "haze",
      "shine",
      "grain"
    ]
  },
  "brand": {
    "name": "Lumé",
    "tagline": "Skincare that glows.",
    "logo": "/examples/ads-lume-serum/logo.webp"
  },
  "narration": {
    "engine": "premium",
    "premium": {
      "voice": "Sulafat",
      "style": "soft, warm and luxurious, close to the microphone",
      "pace": "natural"
    },
    "pronunciations": {
      "Lumé": "Loo-may"
    },
    "pauses": {
      "sentence": 0.2,
      "section": 0.45,
      "leadIn": 0.15,
      "tail": 0.7
    }
  },
  "scenes": [
    {
      "kind": "kinetic",
      "delivery": "tired, then glowing",
      "layout": "stack",
      "lines": [
        {
          "text": "Skin looking **dull** and tired?",
          "say": "<sigh> Dull, tired skin?"
        },
        {
          "text": "Meet your **glow**.",
          "tone": "amber",
          "say": "Meet your glow."
        }
      ]
    },
    {
      "kind": "hero",
      "delivery": "intimate and proud, unveiling it",
      "picture": "/examples/ads-lume-serum/product.webp",
      "name": "Glow Serum",
      "tagline": "Vitamin C brightening, in one drop.",
      "badge": "Bestseller",
      "stage": "depth",
      "motion": "float",
      "say": [
        "Lumé Glow Serum.",
        "Vitamin C brightening, in one drop.",
        "Thirty eight dollars."
      ],
      "price": {
        "now": "$38",
        "was": "$48"
      }
    },
    {
      "kind": "montage",
      "delivery": "smooth and sensual, a beat for each word",
      "fit": "contain",
      "cuts": [
        {
          "word": "Bright.",
          "say": "Bright.",
          "picture": "/examples/ads-lume-serum/product.webp",
          "tone": "amber"
        },
        {
          "word": "Hydrated.",
          "say": "Hydrated.",
          "tone": "rose"
        },
        {
          "word": "One drop.",
          "say": "One drop.",
          "picture": "/examples/ads-lume-serum/product.webp",
          "tone": "sky"
        },
        {
          "word": "Glow.",
          "say": "Glow.",
          "tone": "rose"
        }
      ]
    },
    {
      "kind": "hotspots",
      "delivery": "gentle and clear, showing each detail",
      "picture": "/examples/ads-lume-serum/product.webp",
      "points": [
        {
          "at": {
            "x": 12,
            "y": 2,
            "width": 26,
            "height": 22
          },
          "title": "Precision dropper",
          "text": "One drop is enough.",
          "tone": "amber",
          "say": "One drop is all you need."
        },
        {
          "at": {
            "x": 8,
            "y": 40,
            "width": 34,
            "height": 48
          },
          "title": "Vitamin C blend",
          "text": "With hyaluronic acid.",
          "tone": "rose",
          "say": "Vitamin C and hyaluronic acid."
        },
        {
          "at": {
            "x": 56,
            "y": 30,
            "width": 40,
            "height": 40
          },
          "title": "Recyclable carton",
          "text": "Kinder to the planet.",
          "tone": "emerald",
          "say": "A recyclable carton."
        }
      ]
    },
    {
      "kind": "reviews",
      "delivery": "warm, quoting real people",
      "heading": "Skin-loved",
      "rating": {
        "value": 4.9,
        "count": "8,900 reviews"
      },
      "items": [
        {
          "quote": "My skin has never looked this bright.",
          "name": "Amira H.",
          "role": "Verified buyer",
          "stars": 5,
          "tone": "rose",
          "say": "Skin that has never looked this bright, says Amira."
        },
        {
          "quote": "One drop and it sinks right in. No stickiness.",
          "name": "Chloe W.",
          "stars": 5,
          "tone": "amber",
          "say": "One drop, no stickiness, says Chloe."
        },
        {
          "quote": "Dermatologist approved and it shows.",
          "name": "Jo L.",
          "role": "Verified buyer",
          "stars": 5,
          "tone": "sky",
          "say": "Dermatologist approved, says Jo, and it shows."
        }
      ]
    },
    {
      "kind": "offer",
      "delivery": "soft but inviting",
      "eyebrow": "This week only",
      "title": "Glow for less",
      "badge": "-20%",
      "price": {
        "now": "$38",
        "was": "$48"
      },
      "code": "GLOW20",
      "ends": "Ends Sunday",
      "say": [
        "This week, twenty percent off.",
        "Use code GLOW twenty."
      ]
    },
    {
      "kind": "endcard",
      "delivery": "warm and smiling, an invitation",
      "headline": "Get your **glow** today",
      "picture": "/examples/ads-lume-serum/product.webp",
      "button": "Shop now",
      "link": "lume.beauty/glow",
      "offer": "Free shipping over $30",
      "say": "Get your glow today, at lume dot beauty slash glow."
    }
  ],
  "sound": {
    "effects": "soft",
    "bed": "ambient"
  }
}