Ledgerly: Get Paid Faster

{
  "version": 1,
  "title": "Ledgerly: Get Paid Faster",
  "subtitle": "A fintech ad with a story in three words: the problem, the logo, the dashboard in a browser, an Invoiced, Reminded, Paid montage, the numbers and reviews.",
  "topic": "An ad for Ledgerly, invoicing and bookkeeping software for small businesses",
  "domain": "finance",
  "emoji": "📒",
  "kicker": "B2B software",
  "chips": [
    "16:9",
    "Fintech",
    "Montage"
  ],
  "style": {
    "theme": "fintech-pro",
    "brandColor": "#6366f1",
    "header": [],
    "camera": "dolly",
    "grade": "cool",
    "transition": "zoom-in",
    "effects": [
      "vignette",
      "grain"
    ]
  },
  "brand": {
    "name": "Ledgerly",
    "tagline": "Invoices that get paid.",
    "logo": "/examples/ads-ledgerly-app/logo.webp",
    "logoPlate": "dark"
  },
  "narration": {
    "engine": "premium",
    "premium": {
      "voice": "Orus",
      "style": "steady, credible and calm, quietly reassuring",
      "pace": "brisk"
    },
    "pauses": {
      "sentence": 0.2,
      "section": 0.45,
      "leadIn": 0.15,
      "tail": 0.7
    }
  },
  "scenes": [
    {
      "kind": "kinetic",
      "delivery": "weary, then confident",
      "layout": "stack",
      "lines": [
        {
          "text": "Chasing **late** invoices?",
          "say": "<sigh> Chasing late invoices?"
        },
        {
          "text": "Get **paid** on time.",
          "tone": "teal",
          "say": "Get paid on time."
        }
      ]
    },
    {
      "kind": "brandreveal",
      "delivery": "calm and assured, a clean reveal",
      "hold": 0.8,
      "reveal": "sweep",
      "say": "Ledgerly."
    },
    {
      "kind": "device",
      "delivery": "clear and unhurried, walking through it",
      "heading": "Your money, at a glance",
      "device": "browser",
      "screen": "/examples/ads-ledgerly-app/dashboard.webp",
      "motion": "zoom",
      "chips": [
        {
          "icon": "🔔",
          "text": "Automatic reminders",
          "say": "Reminders go out on their own."
        },
        {
          "icon": "📈",
          "text": "Live cash flow",
          "say": "Cash flow, live."
        }
      ],
      "say": "Invoices, expenses and reports, on one calm dashboard."
    },
    {
      "kind": "montage",
      "delivery": "calm, one beat at a time",
      "cuts": [
        {
          "word": "Invoiced.",
          "say": "Invoiced.",
          "tone": "violet"
        },
        {
          "word": "Reminded.",
          "say": "Reminded.",
          "tone": "sky"
        },
        {
          "word": "Paid.",
          "say": "Paid.",
          "tone": "teal"
        }
      ]
    },
    {
      "kind": "specs",
      "delivery": "crisp and matter-of-fact",
      "heading": "What changes",
      "layout": "tiles",
      "items": [
        {
          "icon": "⏱️",
          "label": "Setup",
          "value": "2 min",
          "note": "No accountant needed.",
          "tone": "teal",
          "say": "Setup takes two minutes."
        },
        {
          "icon": "💸",
          "label": "Paid faster",
          "value": "4×",
          "note": "Than invoices by email.",
          "tone": "violet",
          "say": "Paid four times faster."
        },
        {
          "icon": "🛡️",
          "label": "Uptime",
          "value": "99.9%",
          "note": "Bank-grade security.",
          "tone": "sky",
          "say": "Ninety nine point nine percent uptime."
        },
        {
          "icon": "🤝",
          "label": "Support",
          "value": "24 / 7",
          "note": "A human, every time.",
          "tone": "amber",
          "say": "A human, day and night."
        }
      ]
    },
    {
      "kind": "reviews",
      "delivery": "sincere, quoting real people",
      "heading": "Owners who switched",
      "rating": {
        "value": 4.8,
        "count": "3,100 reviews"
      },
      "items": [
        {
          "quote": "I got paid in two days, not two months.",
          "name": "Olivia N.",
          "role": "Studio owner",
          "stars": 5,
          "tone": "violet",
          "say": "Paid in two days, not two months, says Olivia."
        },
        {
          "quote": "Tax time used to take a weekend. Now it takes ten minutes.",
          "name": "Sam K.",
          "role": "Freelancer",
          "stars": 5,
          "tone": "teal",
          "say": "Tax time takes ten minutes now, says Sam."
        },
        {
          "quote": "The reminders are polite and they work.",
          "name": "Dev P.",
          "role": "Agency founder",
          "stars": 5,
          "tone": "sky",
          "say": "The reminders are polite, and they work, says Dev."
        }
      ]
    },
    {
      "kind": "offer",
      "delivery": "reassuring and generous",
      "eyebrow": "Try it free",
      "title": "Fourteen days on us",
      "badge": "FREE",
      "price": {
        "now": "$0",
        "period": "for 14 days"
      },
      "perks": [
        "No credit card",
        "Cancel anytime"
      ],
      "say": [
        "Try Ledgerly free for fourteen days.",
        "No credit card. Cancel anytime."
      ]
    },
    {
      "kind": "endcard",
      "delivery": "warm and direct",
      "headline": "Get **paid** with Ledgerly",
      "text": "Set up in two minutes.",
      "button": "Start free",
      "link": "ledgerly.app",
      "badges": [
        "Web",
        "iOS",
        "Android"
      ],
      "say": "Start free, at ledgerly dot app."
    }
  ],
  "sound": {
    "effects": "soft",
    "bed": "pulse"
  }
}