FixIt Plumbing: Fixed Prices, Fast

{
  "version": 1,
  "title": "FixIt Plumbing: Fixed Prices, Fast",
  "subtitle": "A local-service ad made of words and shapes alone: the problem, a four-cut montage of the promises, a price list, neighbours' reviews and a first-visit discount.",
  "topic": "An ad for FixIt Plumbing, a local emergency plumber with fixed prices",
  "domain": "lifestyle",
  "emoji": "🔧",
  "kicker": "Local service",
  "chips": [
    "16:9",
    "Local service",
    "Words only"
  ],
  "style": {
    "theme": "clinic-calm",
    "brandColor": "#1e63d6",
    "header": [],
    "camera": "dolly",
    "grade": "clean",
    "transition": "slide-up",
    "effects": [
      "shine",
      "grain"
    ]
  },
  "brand": {
    "name": "FixIt",
    "tagline": "Fixed prices. Fast fixes.",
    "logo": "/examples/ads-fixit-plumbing/logo.webp",
    "logoPlate": "light"
  },
  "narration": {
    "engine": "premium",
    "premium": {
      "voice": "Achird",
      "style": "friendly, down-to-earth and dependable, like a good neighbour",
      "accent": "Australian",
      "pace": "natural"
    },
    "pauses": {
      "sentence": 0.2,
      "section": 0.45,
      "leadIn": 0.15,
      "tail": 0.7
    }
  },
  "scenes": [
    {
      "kind": "kinetic",
      "delivery": "urgent and reassuring: help is on the way",
      "layout": "swap",
      "lines": [
        {
          "text": "Burst **pipe?**",
          "say": "<gasp> Burst pipe?"
        },
        {
          "text": "Dripping **tap?**",
          "tone": "sky",
          "say": "Dripping tap?"
        },
        {
          "text": "We are **on our way.**",
          "tone": "amber",
          "say": "We are on our way."
        }
      ]
    },
    {
      "kind": "montage",
      "delivery": "quick and confident, each promise a beat",
      "cuts": [
        {
          "word": "30 minutes.",
          "say": "Thirty minutes.",
          "tone": "sky"
        },
        {
          "word": "Fixed prices.",
          "say": "Fixed prices.",
          "tone": "amber"
        },
        {
          "word": "12 month guarantee.",
          "say": "A twelve month guarantee.",
          "tone": "emerald"
        },
        {
          "word": "Rated 4.9.",
          "say": "Rated four point nine.",
          "tone": "violet"
        }
      ]
    },
    {
      "kind": "menu",
      "delivery": "plain-spoken, reading the price list",
      "eyebrow": "No surprises",
      "heading": "Fixed prices",
      "items": [
        {
          "name": "Call-out and first hour",
          "text": "Parts extra, always quoted.",
          "price": "$79",
          "tone": "sky",
          "say": "Call-out and first hour, seventy nine."
        },
        {
          "name": "Leaking tap",
          "text": "Washers or a new tap.",
          "price": "$95",
          "tone": "teal",
          "say": "A leaking tap, ninety five."
        },
        {
          "name": "Blocked drain",
          "text": "Cleared and camera checked.",
          "price": "$129",
          "tag": "Popular",
          "tone": "amber",
          "say": "A blocked drain, one twenty nine."
        },
        {
          "name": "Boiler service",
          "text": "Safety check included.",
          "price": "$109",
          "tone": "violet",
          "say": "A boiler service, one oh nine."
        }
      ]
    },
    {
      "kind": "reviews",
      "delivery": "warm, quoting real customers",
      "heading": "Your neighbours say",
      "rating": {
        "value": 4.9,
        "count": "1,800 reviews"
      },
      "items": [
        {
          "quote": "Called at ten at night. He was here by half past.",
          "name": "Rachel P.",
          "stars": 5,
          "tone": "sky",
          "say": "Called at ten at night, he was there by half past, says Rachel."
        },
        {
          "quote": "The price on the phone was the price on the bill.",
          "name": "Gary T.",
          "role": "Homeowner",
          "stars": 5,
          "tone": "amber",
          "say": "The price on the phone was the price on the bill, says Gary."
        },
        {
          "quote": "Tidy, polite and he explained everything.",
          "name": "Fatima A.",
          "stars": 5,
          "tone": "emerald",
          "say": "Tidy, polite, and he explained everything, says Fatima."
        }
      ]
    },
    {
      "kind": "offer",
      "delivery": "friendly and generous",
      "eyebrow": "New customers",
      "title": "Twenty dollars off your first visit",
      "badge": "-$20",
      "code": "FIX20",
      "ends": "This month only",
      "perks": [
        "No call-out surprise"
      ],
      "say": [
        "New customers get twenty dollars off.",
        "Mention code FIX twenty."
      ]
    },
    {
      "kind": "endcard",
      "delivery": "friendly and direct, a promise",
      "headline": "Call **FixIt** now",
      "text": "Fixed prices, fast fixes.",
      "button": "Call now",
      "link": "fixit.plumbing",
      "offer": "Open 24 hours, 7 days",
      "say": "Call FixIt now. Fixed prices, fast fixes."
    }
  ],
  "sound": {
    "effects": "punchy",
    "bed": "pulse"
  }
}