DishDraw: See What You're Craving
A food-app ad: a hook, the name, a montage of dishes, the app searching menus live, Berlin's restaurants on the map, the promises of every menu and the tools for restaurants in orbit.
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Plays with its recorded voice-over.
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16:9Food appPainted photos
DishDraw: See What You're Craving
A food-app ad: a hook, the name, a montage of dishes, the app searching menus live, Berlin's restaurants on the map, the promises of every menu and the tools for restaurants in orbit.
8 scenes · narrated · captions included
The JSON behind it
This is all it takes.
{
"version": 1,
"title": "DishDraw: See What You're Craving",
"subtitle": "A food-app ad: a hook, the name, a montage of dishes, the app searching menus live, Berlin's restaurants on the map, the promises of every menu and the tools for restaurants in orbit.",
"topic": "An ad for DishDraw, the app that searches the menus of a whole city by dish, with prices and allergen marks, in your language, started in Berlin",
"domain": "food",
"emoji": "🍜",
"kicker": "Food app",
"chips": [
"16:9",
"Food app",
"Painted photos"
],
"style": {
"theme": "saas-light",
"brandColor": "#4f7031",
"header": [],
"camera": "dolly",
"grade": "warm",
"transition": "slide-up",
"effects": [
"shine",
"grain"
]
},
"brand": {
"name": "DishDraw",
"tagline": "See what you're craving.",
"logo": "/examples/ads-dishdraw/logo.webp"
},
"narration": {
"engine": "premium",
"premium": {
"voice": "Laomedeia",
"style": "bubbly, hungry and delighted, like a foodie friend who just found the best ramen in Berlin, a big smile in every line, quick and bright",
"pace": "brisk"
},
"pronunciations": {
"DishDraw": "Dish Draw"
},
"pauses": {
"sentence": 0.15,
"section": 0.35,
"leadIn": 0.12,
"tail": 0.7
}
},
"scenes": [
{
"kind": "kinetic",
"delivery": "groaning, then perking up with every line",
"layout": "stack",
"lines": [
{
"text": "Hungry in **Berlin**?",
"say": "Hungry in Berlin?"
},
{
"text": "PDF menus. No prices.",
"tone": "amber",
"say": "PDF menus, no prices."
},
{
"text": "Just ==type it in==.",
"tone": "emerald",
"say": "<short pause> Just type what you crave."
}
]
},
{
"kind": "brandreveal",
"delivery": "bright, unveiling something delicious",
"hold": 0.5,
"reveal": "burst",
"say": "Meet DishDraw. See what you're craving."
},
{
"kind": "montage",
"delivery": "rapid-fire and mouth-watering, one beat per dish",
"cuts": [
{
"word": "Ramen.",
"picture": "/examples/ads-dishdraw/ramen.webp",
"say": "Ramen."
},
{
"word": "Pizza.",
"picture": "/examples/ads-dishdraw/pizza.webp",
"say": "Pizza."
},
{
"word": "Vegan.",
"picture": "/examples/ads-dishdraw/vegan-bowl.webp",
"say": "Vegan."
},
{
"word": "Falafel.",
"picture": "/examples/ads-dishdraw/falafel.webp",
"say": "Falafel."
},
{
"word": "Anything.",
"tone": "emerald",
"say": "Whatever you crave."
}
]
},
{
"kind": "appui",
"delivery": "excited, demoing the app and enjoying every result",
"heading": "Type it. **Find it.**",
"title": "Menus near you",
"status": "Berlin",
"surface": "light",
"rows": [
{
"type": "field",
"label": "Search",
"value": "Ramen",
"icon": "🔎",
"say": "Type a dish. Say, ramen."
},
{
"type": "chips",
"label": "Diet",
"options": [
"All",
"Vegan",
"Veggie",
"Gluten-free"
],
"pick": 0,
"say": "Filter by vegan, veggie, or gluten-free."
},
{
"type": "item",
"icon": "🍜",
"label": "CHOTTO Ramen",
"text": "Chotto · Prenzlauer Berg · 1.4 km",
"value": "18.90 €",
"tone": "emerald",
"say": "The closest bowl is in Prenzlauer Berg, one point four kilometres away."
},
{
"type": "item",
"icon": "🍜",
"label": "Tonkotsu Ramen",
"text": "Aiko Sushi · Mitte · 3.8 km",
"value": "17.00 €",
"tone": "amber",
"say": "Another, in Mitte, for seventeen euros."
},
{
"type": "item",
"icon": "🍜",
"label": "Kin-E-No Ramen",
"text": "Yancha · Friedrichshain · 4.2 km",
"value": "13.00 €",
"tone": "rose",
"say": "And one in Friedrichshain, for just thirteen."
}
]
},
{
"kind": "berlinmap",
"delivery": "proud and quick, pointing across the city",
"heading": "Berlin, bite by **bite**",
"lead": "Over four hundred restaurants are already in.",
"stops": [
{
"place": "Prenzlauer Berg",
"note": "Chotto",
"tone": "emerald",
"say": "Ramen in Prenzlauer Berg."
},
{
"place": "Mitte",
"note": "Aiko Sushi",
"tone": "amber",
"say": "Sushi in Mitte."
},
{
"place": "Friedrichshain",
"note": "Yancha",
"tone": "rose",
"say": "Noodles in Friedrichshain."
}
],
"outro": "It started in Berlin. More cities are on the way."
},
{
"kind": "cascade",
"delivery": "warm and reassuring, ticking the promises off",
"heading": "No **surprises**",
"layout": "stack",
"items": [
{
"icon": "🌍",
"title": "In your language",
"text": "Menus are translated, if they aren't in yours.",
"badge": "DE · EN · TR",
"tone": "sky",
"say": "Menus are translated, if they aren't in your language."
},
{
"icon": "✅",
"title": "Reviewed first",
"text": "Every menu is checked before it goes live.",
"tone": "emerald",
"say": "Every menu is reviewed before it goes live."
},
{
"icon": "🔄",
"title": "Always current",
"text": "Owners keep their own menu up to date.",
"tone": "amber",
"say": "And owners keep their menus current."
}
]
},
{
"kind": "orbit",
"delivery": "quick and encouraging, pitching to a restaurant owner",
"heading": "Own a restaurant? **Run it here.**",
"items": [
{
"icon": "🔔",
"title": "Call the waiter",
"tone": "amber",
"say": "Guests call the waiter."
},
{
"icon": "🍽️",
"title": "Order at the table",
"text": "Optional.",
"tone": "emerald",
"say": "Order at the table."
},
{
"icon": "📅",
"title": "Reservations",
"tone": "violet",
"say": "Take reservations."
},
{
"icon": "📖",
"title": "Your menu",
"text": "Free, permanently.",
"tone": "rose",
"say": "Your menu is free, permanently."
}
]
},
{
"kind": "endcard",
"delivery": "warm, delighted and direct",
"headline": "Find your next **favourite dish**",
"text": "Free for iPhone and Android.",
"button": "Get the app",
"link": "dishdraw.de",
"badges": [
"App Store",
"Google Play"
],
"say": "DishDraw is free for iPhone and Android. Find your next favourite dish, at dishdraw dot D E."
}
],
"sound": {
"effects": "punchy",
"bed": "pulse"
}
}