Copper Bean: Mondays Need Better Coffee

{
  "version": 1,
  "title": "Copper Bean: Mondays Need Better Coffee",
  "subtitle": "A square offer ad cut to the beat: the hook, the product in front of its name with its price, a tasting-note montage, the roasts on a menu and a buy-two deal.",
  "topic": "A short square ad for Copper Bean's Monday Blend with a weekend offer",
  "domain": "food",
  "emoji": "☕",
  "kicker": "Weekend offer",
  "chips": [
    "1:1",
    "Offer ad",
    "Montage"
  ],
  "aspect": "1:1",
  "style": {
    "theme": "terracotta-studio",
    "header": [],
    "camera": "dolly",
    "grade": "warm",
    "transition": "slide-up",
    "effects": [
      "vignette",
      "film",
      "grain"
    ]
  },
  "brand": {
    "name": "Copper Bean",
    "tagline": "Small-batch coffee, delivered.",
    "logo": "/examples/ads-copper-bean-coffee/logo.webp",
    "logoPlate": "dark"
  },
  "narration": {
    "engine": "premium",
    "premium": {
      "voice": "Zubenelgenubi",
      "style": "relaxed, sunny and a little cheeky, like a friendly barista",
      "pace": "natural"
    },
    "pronunciations": {
      "BEANS3": "BEANS three"
    },
    "pauses": {
      "sentence": 0.2,
      "section": 0.45,
      "leadIn": 0.15,
      "tail": 0.7
    }
  },
  "scenes": [
    {
      "kind": "kinetic",
      "delivery": "groggy and funny, then bright",
      "layout": "swap",
      "lines": [
        {
          "text": "Mondays need **better** coffee.",
          "say": "<yawn> Mondays need better coffee."
        },
        {
          "text": "Fresh roasted. **Delivered.**",
          "tone": "orange",
          "say": "Fresh roasted. Delivered."
        }
      ]
    },
    {
      "kind": "hero",
      "delivery": "warm and proud, savouring it",
      "picture": "/examples/ads-copper-bean-coffee/product.webp",
      "name": "Monday Blend",
      "tagline": "Small-batch roasted, delivered to your door.",
      "badge": "Fresh",
      "stage": "depth",
      "motion": "sway",
      "price": {
        "now": "$14",
        "period": "/ bag"
      },
      "say": [
        "Meet the Monday Blend.",
        "Small-batch roasted, to your door.",
        "Fourteen dollars a bag."
      ]
    },
    {
      "kind": "montage",
      "delivery": "slow and mouth-watering, each flavour savoured",
      "fit": "contain",
      "cuts": [
        {
          "word": "Caramel.",
          "say": "Caramel.",
          "picture": "/examples/ads-copper-bean-coffee/product.webp",
          "tone": "amber"
        },
        {
          "word": "Cocoa.",
          "say": "Cocoa.",
          "tone": "orange"
        },
        {
          "word": "Hazelnut.",
          "say": "Hazelnut.",
          "picture": "/examples/ads-copper-bean-coffee/product.webp",
          "tone": "rose"
        },
        {
          "word": "Orange peel.",
          "say": "Orange peel.",
          "tone": "amber"
        }
      ]
    },
    {
      "kind": "menu",
      "delivery": "easy, reading the board",
      "eyebrow": "Roasted this week",
      "heading": "Pick your roast",
      "items": [
        {
          "name": "Monday Blend",
          "text": "Caramel and cocoa.",
          "price": "$14",
          "tag": "Best seller",
          "tone": "orange",
          "say": "Monday Blend, fourteen dollars."
        },
        {
          "name": "Ethiopia Yirgacheffe",
          "text": "Jasmine and lemon.",
          "price": "$17",
          "tone": "amber",
          "say": "Ethiopia Yirgacheffe, seventeen."
        },
        {
          "name": "Colombia Huila",
          "text": "Red apple and honey.",
          "price": "$16",
          "tone": "rose",
          "say": "Colombia Huila, sixteen."
        },
        {
          "name": "Swiss Water Decaf",
          "text": "All the flavour.",
          "price": "$15",
          "tag": "Decaf",
          "tone": "emerald",
          "say": "Swiss Water Decaf, fifteen."
        }
      ]
    },
    {
      "kind": "offer",
      "delivery": "friendly and a little urgent",
      "eyebrow": "Weekend only",
      "title": "Buy two bags, get the third free",
      "badge": "3 for 2",
      "code": "BEANS3",
      "ends": "Ends Sunday midnight",
      "perks": [
        "Free shipping"
      ],
      "say": [
        "Buy two bags, get the third free.",
        "Use code BEANS3 this weekend."
      ]
    },
    {
      "kind": "endcard",
      "delivery": "warm and inviting",
      "headline": "Order your **Monday Blend**",
      "picture": "/examples/ads-copper-bean-coffee/product.webp",
      "button": "Order now",
      "link": "copperbean.coffee",
      "offer": "Free shipping on every order",
      "say": "Order your Monday Blend, at copper bean dot coffee."
    }
  ],
  "sound": {
    "effects": "punchy",
    "bed": "pulse"
  }
}