Aurora One: Wear Nothing But Sound
A launch ad cut like a product film: a one-line hook, the product stepping out of the dark, a beat montage, where the features are, the numbers and the offer.
Preview
Plays with its recorded voice-over.
🎧
16:9Launch filmBeat montage
Aurora One: Wear Nothing But Sound
A launch ad cut like a product film: a one-line hook, the product stepping out of the dark, a beat montage, where the features are, the numbers and the offer.
8 scenes · narrated · captions included
The JSON behind it
This is all it takes.
{
"version": 1,
"title": "Aurora One: Wear Nothing But Sound",
"subtitle": "A launch ad cut like a product film: a one-line hook, the product stepping out of the dark, a beat montage, where the features are, the numbers and the offer.",
"topic": "A launch ad for Aurora One, a pair of lightweight wireless noise-cancelling headphones",
"domain": "marketing",
"emoji": "🎧",
"kicker": "Product launch",
"chips": [
"16:9",
"Launch film",
"Beat montage"
],
"style": {
"theme": "launch-night",
"brandColor": "#7c3aed",
"header": [],
"camera": "dolly",
"grade": "cinematic",
"transition": "through",
"effects": [
"vignette",
"glow",
"grain"
]
},
"brand": {
"name": "Aurora",
"tagline": "Wear nothing but sound.",
"logo": "/examples/ads-aurora-headphones/logo.webp"
},
"narration": {
"engine": "premium",
"premium": {
"voice": "Charon",
"style": "cool, confident and sleek, with quiet awe",
"pace": "brisk"
},
"pronunciations": {
"dB": "decibels"
},
"pauses": {
"sentence": 0.2,
"section": 0.45,
"leadIn": 0.15,
"tail": 0.7
}
},
"scenes": [
{
"kind": "kinetic",
"delivery": "curious and teasing, then a confident reveal",
"layout": "swap",
"lines": [
{
"text": "Tired of **tangled** cables?",
"say": "<sigh> Tangled cables?"
},
{
"text": "Wear **nothing** but sound.",
"tone": "fuchsia",
"say": "Wear nothing but sound."
}
]
},
{
"kind": "hero",
"delivery": "hushed, then proud as it appears",
"picture": "/examples/ads-aurora-headphones/product.webp",
"name": "Aurora One",
"tagline": "Wireless headphones that disappear.",
"badge": "New",
"stage": "reveal",
"motion": "float",
"say": [
"Aurora One.",
"Wireless headphones that disappear."
]
},
{
"kind": "montage",
"delivery": "rhythmic, each word its own beat",
"fit": "contain",
"cuts": [
{
"word": "Light.",
"say": "Light.",
"picture": "/examples/ads-aurora-headphones/product.webp",
"tone": "violet"
},
{
"word": "Quiet.",
"say": "Quiet.",
"tone": "violet"
},
{
"word": "Forty hours.",
"say": "Forty hours.",
"picture": "/examples/ads-aurora-headphones/product.webp",
"tone": "sky"
},
{
"word": "Yours.",
"say": "Yours.",
"tone": "fuchsia"
}
]
},
{
"kind": "hotspots",
"delivery": "close and appreciative, showing each detail",
"heading": "Made to be worn all day",
"picture": "/examples/ads-aurora-headphones/product.webp",
"points": [
{
"at": {
"x": 54,
"y": 52,
"width": 36,
"height": 42
},
"title": "Memory-foam cushions",
"text": "Soft enough to forget.",
"tone": "violet",
"say": "Memory foam that you forget."
},
{
"at": {
"x": 12,
"y": 3,
"width": 70,
"height": 18
},
"title": "Featherweight band",
"text": "Padded, light and flexible.",
"tone": "fuchsia",
"say": "A featherweight band."
},
{
"at": {
"x": 7,
"y": 64,
"width": 28,
"height": 30
},
"title": "Touch controls",
"text": "Swipe, tap, done.",
"tone": "sky",
"say": "Touch controls under your thumb."
}
]
},
{
"kind": "specs",
"delivery": "crisp and matter-of-fact, quietly impressed",
"heading": "Aurora One in numbers",
"picture": "/examples/ads-aurora-headphones/product.webp",
"layout": "rows",
"items": [
{
"icon": "🔋",
"label": "Battery life",
"value": "40 h",
"note": "On a single charge.",
"tone": "violet",
"say": "Forty hours of battery."
},
{
"icon": "🔇",
"label": "Noise cancelling",
"value": "45 dB",
"note": "Hushes trains and planes.",
"tone": "sky",
"say": "Forty five decibels of noise cancelling."
},
{
"icon": "⚖️",
"label": "Weight",
"value": "220 g",
"note": "You will forget them.",
"tone": "fuchsia",
"say": "Just two hundred twenty grams."
},
{
"icon": "⚡",
"label": "Full charge",
"value": "90 min",
"note": "Five minutes gives you three hours.",
"tone": "amber",
"say": "Charged in ninety minutes."
}
]
},
{
"kind": "trust",
"delivery": "sincere and credible",
"heading": "Loved by listeners",
"rating": {
"value": 4.8,
"count": "12,400 reviews",
"say": "Rated four point eight, from twelve thousand four hundred reviews."
},
"badges": [
{
"icon": "🚚",
"title": "Free shipping",
"tone": "violet",
"say": "Free shipping."
},
{
"icon": "↩️",
"title": "30-day returns",
"tone": "sky",
"say": "And thirty days to love them."
}
]
},
{
"kind": "offer",
"delivery": "urgent but friendly",
"eyebrow": "Launch week",
"title": "Get Aurora One for less",
"badge": "-17%",
"price": {
"now": "$249",
"was": "$299"
},
"code": "AURORA20",
"ends": "Ends Sunday",
"perks": [
"Free shipping",
"30-day returns"
],
"say": [
"Launch week: seventeen percent off.",
"Two forty nine. Use code AURORA twenty."
]
},
{
"kind": "endcard",
"delivery": "warm, confident and direct",
"headline": "Get **Aurora One** today",
"text": "Thirty days to love them or send them back.",
"picture": "/examples/ads-aurora-headphones/product.webp",
"button": "Shop now",
"link": "aurora.audio/one",
"offer": "Free shipping this week",
"say": "Aurora One. Shop now at aurora dot audio slash one."
}
],
"sound": {
"effects": "cinematic",
"bed": "ambient"
}
}