Atelier Nord: The Autumn Edit

{
  "version": 1,
  "title": "Atelier Nord: The Autumn Edit",
  "subtitle": "A fashion catalogue ad cut like a lookbook: a hook, four pieces flashing past on the beat, the same four in a mosaic with prices, why people shop here and a seasonal offer.",
  "topic": "A square-ish catalogue ad for Atelier Nord's autumn collection",
  "domain": "lifestyle",
  "emoji": "🧥",
  "kicker": "Fashion catalogue",
  "chips": [
    "4:5",
    "Lookbook",
    "Mosaic"
  ],
  "aspect": "4:5",
  "style": {
    "theme": "bold-street",
    "brandColor": "#d9c9a8",
    "header": [],
    "camera": "handheld",
    "grade": "matte",
    "transition": "whip",
    "effects": [
      "vignette",
      "film",
      "grain"
    ]
  },
  "brand": {
    "name": "Atelier Nord",
    "tagline": "Quiet clothes that last.",
    "logo": "/examples/ads-atelier-nord/logo.webp",
    "logoPlate": "dark"
  },
  "narration": {
    "engine": "premium",
    "premium": {
      "voice": "Algieba",
      "style": "cool, stylish and understated, with quiet attitude",
      "pace": "natural"
    },
    "pauses": {
      "sentence": 0.2,
      "section": 0.45,
      "leadIn": 0.15,
      "tail": 0.7
    }
  },
  "scenes": [
    {
      "kind": "kinetic",
      "delivery": "cool and unbothered, then a knowing smile",
      "layout": "swap",
      "lines": [
        {
          "text": "Dress for the **season.**",
          "say": "Dress for the season."
        },
        {
          "text": "Keep it for **ten.**",
          "tone": "amber",
          "say": "Keep it for ten."
        }
      ]
    },
    {
      "kind": "montage",
      "delivery": "slow and deliberate, each word a statement",
      "fit": "contain",
      "cuts": [
        {
          "word": "Quiet.",
          "say": "Quiet.",
          "picture": "/examples/ads-atelier-nord/coat.webp",
          "tone": "amber"
        },
        {
          "word": "Timeless.",
          "say": "Timeless.",
          "picture": "/examples/ads-atelier-nord/sweater.webp",
          "tone": "orange"
        },
        {
          "word": "Made to last.",
          "say": "Made to last.",
          "picture": "/examples/ads-atelier-nord/bag.webp",
          "tone": "rose"
        },
        {
          "word": "Yours.",
          "say": "Yours.",
          "picture": "/examples/ads-atelier-nord/sneakers.webp",
          "tone": "sky"
        }
      ]
    },
    {
      "kind": "showcase",
      "delivery": "showing each piece with care",
      "heading": "The Autumn Edit",
      "layout": "mosaic",
      "fit": "contain",
      "items": [
        {
          "picture": "/examples/ads-atelier-nord/coat.webp",
          "title": "Wool trench",
          "text": "Belted, in camel.",
          "price": "$289",
          "tag": "Icon",
          "tone": "amber",
          "say": "The wool trench, two eighty nine."
        },
        {
          "picture": "/examples/ads-atelier-nord/sweater.webp",
          "title": "Cable knit",
          "text": "Chunky merino.",
          "price": "$119",
          "tone": "orange",
          "say": "The cable knit, one nineteen."
        },
        {
          "picture": "/examples/ads-atelier-nord/bag.webp",
          "title": "Leather bag",
          "text": "Hand finished.",
          "price": "$210",
          "tag": "New",
          "tone": "rose",
          "say": "The leather bag, two ten."
        },
        {
          "picture": "/examples/ads-atelier-nord/sneakers.webp",
          "title": "Court sneaker",
          "text": "Italian leather.",
          "price": "$145",
          "tone": "sky",
          "say": "The court sneaker, one forty five."
        }
      ]
    },
    {
      "kind": "trust",
      "delivery": "sincere and quietly proud",
      "heading": "Made to last",
      "badges": [
        {
          "icon": "🇵🇹",
          "title": "Made in Portugal",
          "text": "By family workshops",
          "tone": "amber",
          "say": "Made in Portugal."
        },
        {
          "icon": "↩️",
          "title": "Free returns",
          "text": "Within 60 days",
          "tone": "emerald",
          "say": "Free returns for sixty days."
        },
        {
          "icon": "♻️",
          "title": "Repair for life",
          "text": "We mend what we sell",
          "tone": "sky",
          "say": "Repaired for life."
        }
      ]
    },
    {
      "kind": "offer",
      "delivery": "smooth and inviting",
      "eyebrow": "The Autumn Edit",
      "title": "A quarter off your first order",
      "badge": "-25%",
      "code": "NORD25",
      "ends": "Ends Sunday",
      "perks": [
        "Free returns",
        "Free shipping"
      ],
      "say": [
        "A quarter off your first order.",
        "Use code NORD twenty five."
      ]
    },
    {
      "kind": "endcard",
      "delivery": "warm, assured, understated",
      "headline": "Shop the **Autumn Edit**",
      "picture": "/examples/ads-atelier-nord/coat.webp",
      "button": "Shop now",
      "link": "ateliernord.shop",
      "offer": "Free returns for 60 days",
      "say": "Shop the Autumn Edit, at atelier nord dot shop."
    }
  ],
  "sound": {
    "effects": "punchy",
    "bed": "drive"
  }
}